copywriter - teamwork!
We defined the style by forming a moodboard and a few trial sketches.
The first example of a layout was very scarce. We were later joined by a copywriter whose work relied solely on the style itself, and in a creative sense, the whole project was a harmony between him and me.
We based the whole story on problem solving, and everything our client target group encountered. The style follows this and in a way, the illustrations are a call to action of “problem solving”.